keep or kilL your idea?

All ideas are born as bad ideas.

You love your idea.

It is hard to stop loving your idea.

It is easy to keep on loving your idea despite the evidence.

We created Experiment Engines so that you stop falling in love with your idea.

Experiment Engines help you:

- Embrace a mindset of proving yourself wrong
- Reduce the impact of biases
- Test ideas fast and cheap

Experiment Engines comparison

An experiment engine is a structured and sustainable way of learning from idea to scale. Its interpretation lies within each of us.

Experiment Engines example

Everything we do to find and create value is an experiment.