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keep or kilL A NEW idea?

All ideas are born as bad ideas.

You love your idea.

It is hard to stop loving your idea.

It is easy to keep on loving your idea despite the evidence.

We created a new umbrella term called Experiment Engines so that you stop falling in love with your idea.

Experiment Engines comparison

Experiment Engines are a structured and sustainable way of learning from idea to scale. Its interpretation lies within each of us.

Experiment Engines help you:

- Embrace a mindset of proving yourself wrong
- Reduce the impact of unconscious biases
- Test new ideas fast and cheap

Experiment Engines example

Everything we do to find and create value is an experiment.