All ideas are born as bad ideas.
You love your idea.
It is hard to stop loving your idea.
It is easy to keep on loving your idea despite the evidence.
We created Experiment Engines so that you stop falling in love with your idea.
Experiment Engines help you:
- Embrace a mindset of proving yourself wrong
- Reduce the impact of biases
- Test ideas fast and cheap
An experiment engine is a structured and sustainable way of learning from idea to scale. Its interpretation lies within each of us.
Everything we do to find and create value is an experiment.
Artur
"At my latest startup, Love on a Plate, we use Experiment Engines regularly to look for product market fit and we intend to continue using it when scaling up our business. I highly recommend diving in!"
Paul
“Experimentation is key to learning. An Experimentation Engine helps my teams learn fast and in control.”
Juan Ramón
“Experiment Engines from idea to scale help me mitigate cognitive biases that can negatively impact decision-making.”